Monday, February 12, 2007

Marketing Myself : Is it really needed

Coming out of college, fresh and new ideas in mind. Working Hard was all that I thought was needed to grow in an organization. I used to think that guys who blow their own trumpets are guys who are not confident about themselves or are shameless.

It was my first Manager ( whom i respect and learnt a lot from ), who taught us the importance to respecting our own work.

He used to say " Doing a good job is just one aspect of the work. Publishing it so that your manager and others can learn about is a must too". No need to boast or blow your trumpet. But you need to market and defend your work

It is a must in today's world to talk about your work and let others know your capabilities. One of the critical reasons is only people who are close to you will know about the details of how you work and what you are capable of .

Another common perception, when giving interviews is that my resume will do the talking. Well unless you are writing the resume as a person who is seeing 1000's of resume you will not elicit any response. Also when you are face to face with the interviewee, talking or defending your resume is a key, because you have an hour to tell all about yourself and selection. (I will talk about interviewing and interview techniques on another day).

So base line is

a) Market yourself and your work
b) Know the difference between Marketing your work and Blowing your trumpet too loud
c ) Respect the judgement of the person whom you are talking to

2 comments:

Anonymous said...

Agree with you there.

There is only a subtle difference between making a point about your work and blowing the trumpet about it.

It must be the mix of confidence and experience that enables one to hit the right chord on that.

Anonymous said...

MM: Is it really needed. This is good article. can u elaborate on few DOs & DONTs of marketing self so that we are not in self prophecy